It’s korean beauty
Why 10 k-steps are the best?
Because skincare is more than a routine—it's a ritual.
The 10-step Korean method is designed to go beyond surface care, providing your skin with the deep nourishment, protection, and hydration it deserves.
kkum is
Exclusive
A curated selection of the most sought-after Korean skincare brands, chosen for their quality and effectiveness.
kkum is
Versatile
Perfectly tailored to fit any skincare routine, from simple steps to advanced regimens.
kkum is
For everyone
Whether you’re new to skincare or a seasoned pro, Kkum brings the best of Korea to you.
Find Your Perfect Routine
Shopping for skincare made simple, intuitive, and tailored to your needs.
By Skincare Steps
Shop step-by-step, just like the famous 10-step Korean routine. All organized to guide you effortlessly through your regimen.
By Skin Type
Dry, oily, or sensitive? Shop by your skin’s unique needs. Explore products categorized by skin type to find what works best for you.
By Kkum's Choice
Trust our curated picks. Hand-selected favorites by our team to guarantee the best Korean skincare experience, because we’ve done the homework for you.
Where timeless rituals meet modern beauty.
Step into the world of radiant, healthy skin with Kkum. Rooted in the art of Korean skincare, we bring you curated products that celebrate both tradition and innovation.
Korean steps
Oil-base cleanser
Removes makeup, sunscreen, and impurities with oil-based ingredients, ensuring a clean base for the next steps.
Water-based cleanser
Second step in double cleansing.
Follow up with a foam or gel cleanser to remove any remaining dirt and water-based debris, ensuring a deep yet gentle cleanse.
Exfoliant
It's recommended to exfoliate after cleansing and before applying any serums or moisturizers, usually 1-3 times a week, depending on your skin type. This helps remove dead skin cells and allows better absorption of other skincare products.
Toner
Prepares the skin to absorb the following products by balancing pH levels, providing hydration, and refining pores.
Essence
A lightweight, hydrating liquid that enhances moisture retention and targets specific skin concerns, such as dullness or fine lines.
Serum
Concentrated formulations that address specific issues, such as acne, pigmentation, or aging, delivering potent active ingredients.
Face mask
A nourishing mask that provides an intensive boost of hydration and treatment for various skin concerns.
Eye care
Delicately hydrates and targets issues around the eyes, such as puffiness, dark circles, and fine lines.
Moisturizer
Locks in hydration and provides essential nutrients, creating a protective barrier to keep the skin soft and supple.
Suncare
A crucial step that protects the skin from harmful UV rays, preventing premature aging and skin damage. Apply daily!
Oil-base cleanser
Removes makeup, sunscreen, and impurities with oil-based ingredients, ensuring a clean base for the next steps.
Water-based cleanser
Second step in double cleansing.
Follow up with a foam or gel cleanser to remove any remaining dirt and water-based debris, ensuring a deep yet gentle cleanse.
Exfoliant
It's recommended to exfoliate after cleansing and before applying any serums or moisturizers, usually 1-3 times a week, depending on your skin type. This helps remove dead skin cells and allows better absorption of other skincare products.
Toner
Prepares the skin to absorb the following products by balancing pH levels, providing hydration, and refining pores.
Essence
A lightweight, hydrating liquid that enhances moisture retention and targets specific skin concerns, such as dullness or fine lines.
Serum
Concentrated formulations that address specific issues, such as acne, pigmentation, or aging, delivering potent active ingredients.
Face mask
A nourishing mask that provides an intensive boost of hydration and treatment for various skin concerns.
Eye care
Delicately hydrates and targets issues around the eyes, such as puffiness, dark circles, and fine lines.
Moisturizer
Locks in hydration and provides essential nutrients, creating a protective barrier to keep the skin soft and supple.
Suncare
A crucial step that protects the skin from harmful UV rays, preventing premature aging and skin damage. Apply daily!
Discover the korean skincare
Explore handpicked essentials for every step of your journey.
Your journey starts here.