Meet Soondy: Mixsoon, the polar bear & the 100% Centella essence
Minimalist K-beauty, a polar-bear mascot with a mission, and a 100% Centella essence for calm, comfortable skin — meet Mixsoon and the Soondy Centella Asiatica Essence.
Exfoliation 101: AHA, BHA, PHA & enzymes explained
Confused by exfoliating acids? A simple guide to AHA, BHA, PHA and gentle enzymes, the formats they come in (toners, pads, cleansers, peeling gels), who should use them and how often, plus why SPF ...
Acne-Safe Skincare: gentle products for acne-prone & sensitive skin
An acne-safe K-beauty routine, step by step: gentle foaming cleansers, mild exfoliants, calming toners, soothing and hydrating serums with salmon DNA, lightweight moisturisers and featherlight SPF,...
What is PDRN? The K-beauty repair ingredient explained
PDRN, also known as salmon DNA, is one of K-beauty's hero ingredients. Here's what it is, what it does for your skin, and how to use it, with the best kkum PDRN picks.
Skin Barrier SOS: how to heal a damaged skin barrier
Tight, stinging, red and reactive skin? Your barrier may be damaged. Here's how to spot the signs, what to avoid, and the gentle ingredients that help it heal.
Seasonal Skincare: How to adjust your Korean skincare routine for winter and summer
As the seasons change, so do your skin's needs. Here's how to adjust your Korean skincare routine for winter and summer, with the best kkum picks for every step.
How K-Beauty is taking over the world
K-beauty has taken the world by storm. Here's what's driving the boom, from next-generation ingredients like PDRN and NAD+ to double cleansing and affordable sheet masks.